Brand Design
Package
Investing in your brand design is a fantastic move! Let’s create a brand that mirrors your core values and captivates your ideal customers.
Think of a brand identity as your brand's unique style and personality – way more than just a logo! It's the unique impression you leave on your audience that make your brand stand out and be remembered. Crafting a great brand identity helps people connect with you and understand what makes your business special.
What's Included in a Brand Design?
Strategy Consultation and Questionnaire: My discovery worksheets help us both narrow down your brand values, voice, and inspiration. This kickstarts the design process.
Primary Logo: The logo is a very important piece of the brand puzzle! It’s typically the first thing your audience sees, whether that be a social media icon, a business card, or your website.
Secondary Brand Marks: This can include an alternate lock up of the logo, an icon, and/or a wordmark. My goal is to set you up for success in your business — this means providing every logo file you’ll ever need!
Color Palette: Consistent color usage is a great way to make sure your brand is recognizable at a glance. Colors are the fastest way to evoke an emotional response — and on average you have about 2 seconds to evoke a response before they move along!
Typography: Another way to communicate your business personality— your font choices reflect your tone almost as much as the words themselves!
Brand Patterns, Textures: These are great for use on websites, social media, some print collateral, etc, to help add visual interest to your business in a way that is consistent and professional.
Curated Imagery: We all know an image is worth 1000 words — let’s make sure your images are saying what you want them to!
Brand Guidelines: The most important! A multipage pdf describing your brand voice, strategy, personality, and all of the other details in the final deliverables. This document is great to hand off to any future graphic designers (check out my subscription!), photographers, web developers, etc so that whoever you work with knows what you’re all about.
Mini
Ideal for those who are on a tighter budget - includes logo design and a basic brand guide with limited revisions included.
$750
Logo Design
Brand 1 Pager
Colors and Typography
The Process
The Mini Brand Package includes 1 strategy consultation where we will meet virtually to talk about your ideal vision and how we can bring it to life! The Standard and Premium strategy consultations are more in depth, offering worksheets and a deep dive into your brand Values and Voice.
2 moodboards, 1 revision included
2 logo concepts, 1 revision included
The Mini Brand Package includes all of the logo files, and a 1 page overview of your brand. See Sunrise Electric Consulting case study for an example.
Standard
This option will dig a little deeper— you'll get my custom brand worksheets to nail down our strategy and get more options to choose from.
$1850
Logo Design
Brand Book
Colors and Typography
10x Curated Imagery
The Process
The Standard Brand Package includes a strategy consultation where we will meet virtually to talk about your ideal vision and how we can bring it to life! You will complete a few easy worksheets to help me get a feel for your values and voice, and I will deliver a pdf detailing our strategy, including target market research, persona development, and competition.
2 moodboards, 1 revision included
3 logo concepts, 2 revisions included
The Standard Brand Package includes all of the logo files, and brand guidelines book. The book goes over the logo, colors, typography, imagery, and other graphic elements.
See Sage Equine Case Study for an example.
Premium
The most in depth option! Sets you up for success and gives you the most control over your brand with the most initial options and revisions included.
$3050
Logo Design
Brand Book
Colors and Typography
10x Curated Imagery
2 Add Ons
The Process
The Premium Brand Package includes a strategy consultation where we will meet virtually to talk about your ideal vision and how we can bring it to life! You will complete a few easy worksheets to help me get a feel for your values and voice, and I will deliver a pdf detailing our strategy, including target market research, persona development, and competition.
3 moodboards, 3 revisions included
3 logo concepts, 3 revisions included
Add ons: For each add on you will receive 1 initial concept and get 1 round of revisions. Exclusions apply.
The Premium Brand Package includes all of the logo files, and brand guidelines book. The book goes over the logo, colors, typography, imagery, and other graphic elements.
See Illumination Women's Health Case Study for an example.
Potential Add Ons
Social Media Templates | Packaging | Slide Deck | Signage | Icon Set | Pattern Design | Business Card Templates | Postcards | Flyers | Fillable Forms | Merchandise | Postcards | Stickers | Posters | Website | And more! Contact for details.
“Alexis is excellent at what she does. I needed a brand design and website, and I wasn’t really sure where to start, but she helped me from start to finish so well. Throughout the whole process, she was responsive and understanding, and her finished work was wonderful! It captures what I was hoping for and more that I wouldn’t have been able to know I wanted without her help.”
– KAALA WOOD, KAALA RENE PHOTOGRAPHY
Strategy
We will meet to chat about your vision, goals, and get to know each other! I will deliver a strategy document detailing our decisions.
Design
I do market research and gather inspiration for potential colors, typography, photography, and more that align with your values. After choosing a general style, I provide potential logo directions and together we refine, refine, refine!
Launch
Once your brand is exactly how you want it, it’s time to launch it to the world! See my past work for examples of what’s included in the final files.