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Sage Equine Embroidered Logo by Alexis Rose Designs

Sage Equine

In this project, I had the pleasure of working with an up-and-coming equine company to develop a complete logo system and visual identity that represents their values. This company specializes in providing high-quality horse saddles in their community. With a passion for equine welfare, the company is dedicated to creating a safe and nurturing environment for horses, while fostering meaningful connections between riders and their equine partners.


Versatile Logo System

Sage Equine now has a complete logo system that will leave an unforgettable mark on their audience! From online to print, I've created versatile and functional designs that will undoubtedly elevate their brand to the next level.

Complete Brand Identity

I've compiled a branding guide for Sage Equine that showcases the ins and outs of their brand. The guide includes the logo design, color scheme, typography, patterns, and graphics - covering everything they need to maintain a consistent and cohesive brand image. With these guidelines, Sage Equine will be able to communicate their brand message effectively and in a way that resonates with their audience.

The Process

Sage Equine Moodboard 2 by Alexis Rose Designs
Sage Equine Moodboard 3 by Alexis Rose Designs
Sage Equine Moodboard 1 by Alexis Rose Designs


The journey started with in-depth conversations about what makes Sage Equine's business unique and how we can visually represent it. I did my research on the equine industry, which led me to propose three completely different design directions, each with its own unique vibe. The Sage team fell in love with options 1 and 3, and we worked on refining our ideas to create the perfect brand image.

We discussed what we liked and disliked about each design, and from there came up with the next round to really niche down into how we want to present Sage Equine to the world. 

Sage Equine Moodboard 4 by Alexis Rose Designs
Sage Equine Logo Sketches by Alexis Rose Designs

We all enjoyed options 1 and 2 with a few tweaks, which led us to the three more refined options below. From here we loved the system that came with option 1. With the chosen sketch as our guide, we worked tirelessly to perfect every aspect of the logo. We wanted to ensure that it conveyed sophistication and quality, while still capturing the essence of the equine world.

Sage Equine Logo Refinements by Alexis Rose Designs
Sage Equine Logo Refinements by Alexis Rose Designs
Sage Equine Logo Sketches by Alexis Rose Designs

And finally, after many rounds of revisions, we created a beautiful and iconic logo that truly represents Sage Equine. 

Sage Equine Gold Logo by Alexis Rose Designs

Now that we had established the perfect logo and a detailed moodboard, it was time to bring it all together in Sage Equine's brand book. This book served as a comprehensive guide for using the brand's visual elements in a cohesive and effective way. From colors to fonts, imagery to tone of voice, every detail was carefully considered and outlined in the brand book. We wanted to ensure that the brand's identity was consistently represented across all touchpoints, from website to social media and beyond.

Sage Equine Branding Book by Alexis Rose Designs
Sage Equine Logo Sketches by Alexis Rose Designs

The Logo

I got to work on sketching out ideas for the logo that fit our chosen theme of high quality sophistication. 

From my sketches, I picked out the strongest logos and presented three.

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