Branding System - Elite Rewards

For this Elite Rewards program, I designed a vibrant and engaging set of print materials that reflected the mall's lively atmosphere. Inspired by the mall's new, colorful selfie wall, I incorporated the same bright hues and wall texture into the designs to create a cohesive and eye-catching look. The set included a day pass, an annual pass, guidelines for the lounge, a happy birthday brochure, and a folder to hold everything together. The use of the selfie wall's colors and texture not only tied the materials to the mall's aesthetic but also added a playful and modern touch to the overall design.